Influencer Marketing Trends in 2021

Influencer marketing has proven to be an effective tactic for brands. With many brands integrating it into their core digital marketing strategy, it shows no signs of slowing down. In fact, according to a Business Insider Intelligence report, brands will spend up to $15 billion on influencer marketing by 2022.

In the article below, TopRank Marketing is sharing 12 of the most important influencer marketing trends to watch in 2021!

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Grayscale has Acquired Over 100,000 Bitcoin (BTC) Since June 2020

Kevin Rooke, a digital asset analyst who’s well-known for his insightful tweets, recently noted that Grayscale, one of the largest institutional investors in the crypto space, is “on fire.”

Rooke revealed that Grayscale’s Bitcoin (BTC) Investment Trust now holds around 506,000 BTC, which is about 2.73% of “all liquid BTC supply.”

He also mentioned that since Q3 2019, Grayscale’s BTC holdings are up over 2x, and their assets under management (AUM) are up over 4x. He adds that these numbers continue to rise and Q4 2020 isn’t even halfway done yet.

Going on to share the companies, individuals and organizations that hold most of the remaining (approximately) 18 million Bitcoins, Rooke notes that, the developer of EOS and other blockchain solutions, holds about 140,000 BTC valued at around $2.3 billion or 0.667% of Bitcoin’s liquid supply.

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5 lessons from Silicon Valley about 2020 and beyond

2020 brought a lot of disruption to our lives and our businesses.

Here in Silicon Valley, many companies have anticipated and prepared for this disruption long before it actually unleashed on the global level. We have many of our clients who are trying to understand what is next and what can be learned from Silicon Valley.

Thanks Andrey Kunov for putting together 5 lessons that will shape the business today and tomorrow.

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Media Bias Chart

The AllSides Media Bias Chart helps you to easily identify different perspectives so you can get the full picture and think for yourself. Knowing the political bias of media outlets allows you to consume a balanced news diet and avoid manipulation and fake news. Everyone is biased, but hidden bias misleads and divides us.

Due to the fact that other media bias charts show you the subjective opinion of the one person who made it, AllSides emphasizes that this rating is based on multipartisan, scientific analysis.


The largest and most influential gathering of family wealth, representing US$4.5 trillion.

Conference Dates 2020:

11th Global Family Office Investment Summit, Monte Carlo July 28-30, Fairmont Monte Carlo – Under the High Patronage of His Serene Highness Prince Albert II of Monaco

12th Global Family Office Investment Summit, Riyadh October 5-7, Fairmont Riyadh Hotel – Under the High Patronage of His Royal Highness Prince Abdullah Bin Musa’ad Bin Abdulaziz Al Saud

13th Global Family Office Investment Summit, Dubai December 7-9, Dubai – Under the High Patronage of His Highness Sheikh Ahmed Al Maktoum

Thank you so much for the invite, Sir Anthony Ritossa.

Defining DTC: What’s a direct-to-consumer brand?

Thanks to brands like Casper and Warby Parker, the direct-to-consumer (DTC) business model has taken off. You only have to look as far as LUMA Partners’ direct-to-consumer LUMAscape to see that the model is booming. eMarketer estimates that 400+ DTC brands exist today, and traffic to their websites has almost doubled in the past two years.

Spanning categories like apparel, beauty, personal care, baby, pets, travel and financial services, they’re growing at an exponential clip, and established consumer brands are taking note. The findings show that B2Cs are very concerned about DTCs impacting their marketshare, and that DTCs are concerned about the next steps for their business.

As DTCs gain authority in their respective industries, they pose a threat to established brands. According to Euromonitor, Gillette controlled ~70% of the U.S. market a decade ago, but their marketshare dropped below 50% last year, due to disruptive brands like Harry’s and Dollar Shave Club. With DTCs’ emergence comes an opportunity to adapt and adjust—for both kinds of brands.

By digging into how these businesses changed the game, marketers of all stripes can stand a fighting chance at sustainable growth in the new DTC world.

Thanks to their various and evolving business models, DTCs can be tricky to pin down. But these characteristics can help you spot most of them:

  • Digitally native
  • Innovative, disruptive brand storytelling
  • Bypassing traditional supply chains
  • Customization in product and experience
  • Upending established products and
  • services in their category
  • Minimal offerings (intent that the same
  • few products work for all)
  • Centered on convenience (e.g., delivery,
  • online sales, recurring payments)

As DTCs look to improve customer experiences and engage in all relevant channels, our research finds that more will consider moving away from a pure DTC approach. One of the ways this will manifest is by more DTCs moving toward a non-DTC model, and established brands attempting a DTC model.

Source: THE-CMO-CLUB/Epsilon

Wearable AI Market size surpassed USD 35 billion

Wearable AI Market size surpassed USD 35 billion with demand of more than 150 million units in 2018 and is set to register CAGR of around 30% from 2019 to 2025.

The wearable AI market growth is attributed to rising proliferation of advanced technologies including AI and 5G smartphone penetration. Smartphones are widely used for gathering and analysis of data collected from wearable devices. The exponential growth of the smartphone market has augmented the development of android & IoT-enabled responsive and user-friendly wearable device apps. Other factors accelerating market growth are the rapid urbanization and rising disposable income in developing economies, which dictate the wearable technology future trends.

With rapid industrialization and rising employment in service-based industries, there has been a fundamental shift in consumer spending patterns toward consumer electronics products such as fitness & health monitoring smart wearables.

The technology companies including Microsoft, Apple, Google, and other established players are expanding their market share with the introduction of new smart wearables, fueling market growth.

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Magic Leap Gets $280 Million From NTT DoCoMo

Magic Leap inked a deal with NTT DoCoMo, Japan’s largest mobile operator, which will be the exclusive telecom partner of Magic Leap in Japan. Under the partnership, NTT DoCoMo is investing $280 million in the augmented-reality computing company.

Magic Leap has now raised a whopping $2.6 billion in funding to date. Other investors include the Kingdom of Saudi ArabiaAT&T, Google, Alibaba Group, Warner Bros., Legendary Entertainment, Vulcan Capital, Kleiner Perkins Caufield & Byers, and Andreessen Horowitz.

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READ has developed a unique risk management approach to the US student loan crisis

READ will help millions of borrowers to get out of the student debt trap. READ is the only provider in the market that offers a relevant and holistic risk assessment geared towards young student debt holders.

READ at the core is a risk manager. We put emphasis on the future earnings potential, the lower risk of unemployment & disability, the high degree of flexibility and behavioral factors of our young audience. As such READ does not rely on interest rates or credit scores. Once integrated into a financial product, READ offers a unique solution compromising of:

  1. an individually customized & adjustable payment plan tailored to each individual’s circumstances;
  2. an integrated savings plan, creating emergency funds and long-term savings;
  3. an embedded insurance pool, offering protection against unemployment and disability; and
  4. a financial wellness & planning tool to coach and incentivize borrowers.

We have invested well over 4000 hours in researching the market opportunity and identified a target audience of 5.6 million borrowers that would immediately qualify and benefit from our solution.