APPLE STARTS IBEACON PRODUCT CERTIFICATION UNDER ‘MADE FOR IPHONE’ PROGRAM In a push for wider iBeacon adoption, Apple on Tuesday released specification requirements under the “Made for iPhone” program for third-party manufacturers looking to build products incorporating the Bluetooth LE-based technology. Read more
SHOPBEACON IS NOW SHOPBEEKN codeparc announced that it’s secure micro-location-based communication service is now called shopbeekn (formerly shopbeacon).
There has been a lot of talk about iBeacons since they launched with iOS 7 last fall, but much of the focus has been on how they benefit retailers and add to the in-store shopping experience. They have a much broader range of potential use, however, and part of that is consumer-focused, too. We use... Continue Reading →
Apple launched iOS 7.1 and with it a major, game-changing improvement to iBeacon. With iOS 7.1 your application will listen for beacons even if it was hard closed. The user can still opt out by turning off “location permission” under settings, can turn Bluetooth off, or can delete your app entirely. After opening an iBeacon... Continue Reading →
DER NEUE KICK BEIM SHOPPEN Sonntagszeitung / 23. März 2013 - Die Apple-Ortung iBeacon navigiert Kunden in Innenräumen zu passenden Angeboten – bald auch in der Schweiz. Michael Rava drapiert zu Demozwecken drei streichholzschachtelkleine Dinger, sogenannte Beacons, auf zwei Sessellehnen und einen zwei Meter entfernten Tisch. Dann geht der CEO der Firma Codeparc mit seinem... Continue Reading →
RADBEACON : BEYOND THE BATTERY Not all beacons will be stuck to the underside of a shelf or above the doorway of your local shop.RadBeacon by Radius Networks is a reminder that in the battle of the beacons one of the biggest challenges is battery life – but that there’s a way to overcome it.... Continue Reading →
IBEACON AND EVENTS: LESSONS FROM SXSW Much has been written lately about iBeacon technology and how it will revolutionize retail. Now the attention seems to be shifting to its impact on larger public spaces and the events that take place in them.While Apple itself has been the poster child for initial retail applications, the work... Continue Reading →
Beacons hits the beach – and a magazin near you In a sign of how ubiquitous beacons will become, a campaign by Nivea shows that beacons definitely aren’t just for the shopping aisle – they’re for your kids, your dog or … Watch the video