Audi VR Experience let you drive in a Sandbox

https://www.youtube.com/watch?v=DZQbmoyPacU Enter Sandbox is a current Audi marketing campaign by agency Pol in Norway. This VR experience brings you back to your childhood, when you built sandpits, tunnels and mountains in the sand and explored the tracks with your matchbox cars. The Audi experience invites participants to re-build a track in a sandbox. The sand …

WION GmbH becomes a member of the global VR/AR Association

WION is pleased to announce that it has become the newest member of the global VR/AR Association. Both the VR/AR Association and WION are dedicated to fostering growth in the virtual reality and augmented reality industries. As a member, WION will participate in the Association's iniatives by which WION will be connected with VR AR …

Cloud Computing – einfach erklärt

Cloud Services sind im Rahmen der digitalen Transformation eine Basis, um das Entwickeln neuer Geschäftsideen und die Vernetzung weiter voran zu treiben. Bereits viele Unternehmen, noch vor gewisser Zeit skeptisch eingestellt, beanspruchen Cloud Dienstleistungen. Andere befinden sich in der Phase der Evaluierung oder Planung. Deshalb möchte ich in einer kurz gefassten Definition auf den Unterschied …

Machine Learning Applied to Big Data

Traditional analytics tools are not well suited to capturing the full value of big data. The volume of data is too large for comprehensive analysis, and the range of potential correlations and relationships between disparate data sources are too great for any analyst to test all hypotheses and derive all the value buried in the data.

Influence Marketing

Influence Marketing is quite popular nowadays. Properly made it’s marketing on a high level. The important fact as in any other marketing discipline, stands with a clear and suitable strategy. Not every influencer even one with a very high reputation seems to be the right one for your brand, product or business. For this reason …

Content ist King!

This is not at all new. We used (or still do it) to buy magazines at the news stall. While reading a magazine, we accept advertisement, but we read them for the content. The internet began to stir in the soup, pushed good and substantial content. Especially Google rewards strong content with a good ranking …

Visual Content Marketing

5 valuable statistics about visual content marketing 1 #relevantImages: When hearing an information, people will remember 10% of that information after 3 days. Is this information paired with a relevant image, 3 days later people will remember 65%. (Source: Brain Rules) 2 #YouTube: During prime-time hours YouTube reaches more 18+-years-old than any cable TV network. …