Apple ARKit – a step forward for Augmented Reality

The Apple ARKit is an important step forward in Augmented Reality.
Google’s Project Tango does not really accelerate, although it came announced and started 3 years ago. Google AR tools and their features are not on many phones and haven’t the required acceptance.

Apple starts with other possibilities, no additional hardware is necessary.
Developers started to experiment with ARKit. When iOS 11 will be released in autumn 2017, AR applications are straight away available.

At WION we are very delighted about all the features and possibilities provided with Apple’s new ARKit.

I’m excited about what developers around the world will do with this new tool set!

Phone 8 Rumors That Will Make Your Current Smartphone Jealous.

Apple has some plans. Big Plans. And they should. The 10th anniversary of the iPhone is just around the corner, meaning millions of Apple fanboys, and tech addicts will be waiting with mouths foaming as the iPhone 8 is announced and released into this apocalyptic world.

As with every year, iPhone rumors circle around in huge clusters, and Apple doesn’t say a word, making us choose to believe or not believe what we hear… or even see. This goes back to 2011 when the iPhone 4 was anticipated for launch. An Apple employee testing out the not yet released iPhone 4 was lounging at a bar. Turns out after leaving the bar, the iPhone was left behind. Later picked up by an individual, he contacted and sold it to Gizmodo, who broke the news and let the world go into a frenzy. Later Apple Security was sent out to retrieve the phone, illegally impersonating themselves as police officers, and searching the original finders home. Safe to say after the mess up, Apple cleaned themselves up and made sure they took better care of their not yet released products.

Sad to say, even as much as everyone wishes there was a loose, not yet released iPhone 8, no one has been able to get their hands on one. The good news is that only about 5 months until we officially see it. The bad news, that’s still a damn long time.

 

Table of Contents

  1. Release Date
  2. The iPhone’s History
  3. Features
    1. Retina and Facial scanning
    2. Wireless Charging
    3. Water Resistance Upgrade
    4. 3D Sensors
    5. Battery Life
  4. Storage
  5. Price Point
  6. Software
    1. IOS 11
  7. Design
    1. Display
    2. Camera
    3. No Physical Buttons
  8. Mockups and Concepts
  9. Competition
    1. Samsung Galaxy S8 and Galaxy S8+
    2. One Plus 5
    3. Google Pixel 2
    4. Samsung Galaxy Note 8
    5. HTC U Ultra “HTC 11”
  10. Unknown/Other Features
    1. Models?
    2. Curved Design
  11. The Future For Apple

 

Release Date

With the iPhone 8 release date stated to be sometime in September, the phone should go on sale at the end of September or beginning of October. But now many sites and sources are saying the iPhone 8 release date is a no go. According to CNET, “The iPhone 8 is rumored to see sweeping changes, including an edge-to-edge OLED screen. But swapping out the old LCD displays for shiny new OLED ones may lead to some potential roadblocks. The OLED displays could end up bumping up the phone’s price past $1,000 (roughly £800 or AU$1,300), and they might cause a production delay” according to this report. Expect some minor delays in the iPhone 8 release date, but also keep in mind Apple is good at recuperating and likes to play tricks with the media, so also expect a late September release.

What we do know, as we’ve seen in previous years, the release date is roughly about a week to two weeks after the announced date. Last year, the iPhone 7 was announced on September 7th and was released on September 16th, giving 9 days for consumers to prepare and wait overnight for the anticipated king of smartphones.

Now, everyone sits here and calls the next iPhone the iPhone 8. But, is it actually going to be called the iPhone 8, or something else? Take a look below at all the iPhone’s ever made by Apple. Every single iPhone upgrade with a new design moved up a new digit. For example, the iPhone 4 upgraded the phone’s design from the 3Gs. The iPhone 4s upgraded to the iPhone 5 with a new, sleeker body. Now that we’re hearing the next iPhone will have even greater design changes and a whole new body, we expect Apple to name it the “iPhone 8.” But hang on a second, rumors swirling around have also said the next iPhone will be named “iPhone X,” since this is the 10th anniversary of the iPhone.

 

The iPhone’s History

iPhone – Released 2007
First generation iPhone, that released the world of touch and launched and propelled the smartphone industry.
iPhone 3G – Released 2008
An upgraded iPhone with 3G network capabilities.
iPhone 3GS – Released 2009
A faster, speedier version of the iPhone 3G.
iPhone 4 (new design) – Released 2010
Completely redesigned iPhone with front facing camera and capabilities such as Facetime.
iPhone 4s – Released 2011
Upgraded iPhone 4 with the addition of voice recognition SIRI.
iPhone 5 (new design) – Released 2012
Newly designed thinner iPhone with new lightning connector.
iPhone 5s – Released 2013
Upgraded iPhone 5 with touch ID and fingerprint recognition.
iPhone 6 and iPhone 6 Plus (new design) – Released 2014
Newly designed iPhone with larger screen and display.
iPhone 6s and iPhone 6s Plus – Released 2015
Upgraded iPhone 6 with more advanced camera and 3D touch screen.
iPhone 7 and iPhone 7 Plus – Released 2016
Water resistant iPhone with removal of 3.5mm headphone jack.
iPhone 8 and iPhone 8 Plus/iPhone X – Released Date September-November 2017
Features not 100% known, 10th anniversary of the iPhone. Possibly known as the iPhone X

Features

iPhone 8 features will make your current phone throw itself in the garbage. Apple has been filing many patents within the last few years that will all be integrated into your new upcoming iPhone 8.

 

RETINA AND FACIAL SCANNING

As of recently, Apple has been filing patents in retina scanning. An enhanced security measure, retina scanning will be used to unlock your iPhone 8, or purchase movies, TV shows, apps, music and other from the apple market. The retina feature would be fairly new and many sources say that it will need major updating for 2018, even after the launch of the iPhone 8. But how will the retina scan work? A retina scan is performed by shooting a beam of infrared light that will lock onto a person’s eye. This beam traces a path and scans the retina. After the scan captures the retina, the iPhone’s software will take and process all the unique components of blood vessels located in the retina. Believe it or not, retina scanning is highly accurate and is nearly impossible to replicate or fake, making this one of the most secure features, something Apple would love.

Another security feature Apple’s been looking into is facial recognition scanning, which would work through the sensor and an upgraded front facing digital camera on the phone. The sensor and camera would analyze individual facial features of the individual and then proceed to unlock the phone based on the user who presents him or herself to the camera. Facial recognition works by analyzing the particular landmarks and valleys of a person’s face. The software looks at the overall facial structure. It measures specific aspects, such as distances between eyes, width and length of the nose, mouth, and jaw tightness, and edges. All this is lensed through a high quality digital camera, which is needed to identify all the individual characteristics on a person’s face. An upgraded front camera will not only allow facial recognition and retina scanning, but hugely benefit iPhone users, and possibly even implement augmented and virtual reality. These biometric security systems are not only cool but will revamp protection and help fight against identity theft and stolen iPhones.

Image: Digital Trends

 

WIRELESS CHARGING

Apple is rumored to be integrating wireless charging into the iPhone 8, something fans have wanted for a few years now. But not just the regular wireless charging. Apple is expected to incorporate Qi long range wireless charging into their smartphone.

According to QInside “Qi (the Chinese word for “energy flow“, pronounced like the “chee“ in “cheese“) is the universal standard for wireless charging of battery operated devices like cell phones, iPods, MP3 players, and cameras. The wireless power transfer occurs through electromagnetic induction. With inductive charging, the required power reaches the device not through a traditional cable but rather wirelessly through the use of electromagnetic fields. The principle is very simple: the Qi Sender (Charging Station) transfers the required energy to the Qi receiver (the mobile phone).”

Apple has been working on this form of charging for some time now, once again filing multiple patents.

Liked stated above, with Qi wireless charging, users wouldn’t even need to place the phone on any sort of inductive charging mat, or platform. All users need to do is enter the room where the charging station is located, so that the phone can receive the transfer of energy through electromagnetic fields. This would appeal to a ton of people, especially those who are always looking for the longest lightning charger to reach their bed.

 

WATER RESISTANCE UPGRADE

Yes, we all know the iPhone 7 is water resistant, but Apple plans for a tougher, more improved upgrade on this feature. The iPhone 7 worked well underneath the stress of water. It worked so well, that you could bring it in the shower, even wash it off in the sink, and bring it swimming in the pool. Regardless, Apple gave it an IP67 Water Resistant Rating and claimed the phone was “water resistant,” and was hesitant to claim the phone was waterproof. Many iPhone 7 owners and tech media outlets also tested out the claim. And although it worked very well, one common trend was that long usage underwater would mess with the phone’s speakers. Even after hours of drying, CNET found that the speakers would still sound fuzzy and were damaged. You can check the video for yourself below.

Now the upcoming iPhone 8 is forecasted for a much improved IP68 Water Resistant Rating. The difference between an IP67 and IP68 is the time the iPhone can spend underwater. IP67 advises to keep the device underwater no more than 30 minutes, and no more depth than 1 meter. IP68 advises to not exceed a depth more than 1 meter, but can stay under for nearly an indefinite amount of time, making the phone itself “waterproof.” Although Apple will still probably not call it that.

 

3D SENSORS

Rumors have shown that Apple is planning on using 3D sensors with the iPhone 8. Apple has been doing business and working with a company by the name Lumentum, located in Bloomfield CT. Lumentum manufacturers optical and photonic products, and also specialize in 3D sensing and touch.

The 3D sensors will be placed on the front of the phone (and possibly the back) and will be used for the facial recognition stated above. The 3D sensors could work collectively with the cameras and be used for exciting new features, like applications in virtual reality, facial and hand gestures, modeling, and photography embellishment. Companies are also said to be working behind the scenes with the sensors to create a whole new world of gaming applications.

The latest news state the sensors Apple is prepping are experiencing issues in the testing process and could delay the iPhone 8’s release date, pushing it back to November.

 

BATTERY LIFE

As with every iPhone, or smartphone that is, one of the biggest issues is always battery life. Humans are always busy, and our smartphone usage exemplifies that. And since the newest smartphones are so powerful and advanced, it requires a lot of power, sometimes making the battery life seem nonexistent. The iPhone 7 was powered by a 1960 mAh (milliAmpere-hours) Lithium-ion battery. It allowed for 14 hours of talk time on 3G, 10 days of standby time, and 12 to 14 hours of internet usage (varies based on 3G, 4G LTE, or Wi-Fi.)

The iPhone 8’s battery is going to be moved around and placed in a stacked logic board design, making the battery size shoot up to a much improved 2700 mAh, which is much larger than the current iPhone 7’s battery at 1960 mAh. Not only will the design improvements make more room for the battery but the rumored OLED display is going to be much more power efficient than the iPhone 7’s current LED-LCD display, leading to even more and greater iPhone usage. Some even say the iPhone 8’s battery life will be “insanely improved.

The mockup above was designed by Mac Rumors. In each image, the blue represents the iPhone’s battery, and the red and green stacks represent the RF modules, which stand for Radio Frequency. The RF modules receive and transmit radio waves. On the left shows the ‘stacked logic board design’ rumored for the iPhone 8 battery. On the right, you can see the current iPhone 7’s battery. As you can see, the iPhone 8 battery in comparison to the 7, features about 37% increase in size, permitting a much increased amount of usage for upcoming iPhone 8 owners.

 

Storage

How much storage space does everyone need on their iPhone? If you answered “no more than 32GB” it looks like you’re out of luck. Apple appears to be discontinuing their base model 32GB iPhone, in hopes to make more money, since higher storage calls for a higher price.

Apple will unveil a 64GB and 256GB iPhone. That means no 128GB model either, so if you were hoping for many viable storage options, you’ll have to pick between a 64GB model and a pricier 256GB model.

 

Price Point

Original rumors for the iPhone 8 stated the smartphone’s base model would retail at $1,000. A price point which scared many Apple enthusiasts.

But as of recently, new reports show that Apple may have to cut prices to compete with the recently announced Galaxy S8, which will retail their base model of 64GB for $750.

More realistically, the iPhone 8 would retail at most, $150 more than the current iPhone 7 models. The iPhone 8’s 64GB model would retail around $750-$800, and the 256GB for $950-$1,000.

 

Software

IOS 11

As with every new iPhone, Apple releases a new version of their latest smartphone, this being no different with the upcoming release of the iPhone 8. Apple always finds new capabilities and features to bring to their software updates such as Facetime for the iPhone 4, Siri for the 4S, and Touch ID for the 5S. IOS 11 is expected to be announced before the newest iPhone, as it is done the same every year, at the WWDC (WorldWide Developers Conference.) Apple will then explain that the release date will be sometime in the Fall, aka… hinting it will be released with the iPhone 8.

This year, IOS 11 is rumored to give some features iPhone lovers have wanted for the longest time. How many people have been asking for group Facetime with multiple friends? Apple is said to be working on group Facetime calls to compete with companies like Skype, Google Hangouts, and others, who have provided this feature. Group Facetime will allow users to talk face to face with up to four other people of their choice.

Also planned for IOS 11 is multi-person phone calls. Now we all know that this feature already exists on IOS 10 the latest iPhone software. But in order to be talking to multiple people at once, you need to call one person, then call another person, and then merge the calls altogether. IOS 11 will allow you to call all persons right from the start and there will be no need to merge phone calls together. It will almost act like a phone call group chat, similar to iMessage.

How would you like your iPhone to multitask even more? IOS 11 is going to let you split your iPhone 8’s display in half. Splitting the phone screen in half would enable you to watch movies and scroll through Facebook at the same time.

Another IOS feature will be called ‘dark mode’ and it will take advantage of the iPhone 8’s edge to edge display. The phone itself will look borderless, and you won’t be able to make out the difference between the display and the edge of the screen. It works by smoothing the contrast between the edge and corners of the phone, and the display itself, making the phone look like it’s not even there. Take a look below at the concept design.

You can check out all the other features and mock up rumors for IOS 11 in this amazing video below, created by Jacek Zieba.

Design

DISPLAY

Reports state that the next iPhone 8 will move away from the current aluminum design that has been implemented since the iPhone 5. Apple is moving back to a glass body, with glass covering the entire back, apparently rumored for wireless charging (since aluminum doesn’t work for this capability.) The sides will be pure stainless steel, with a rigid feel. The entire front of the phone could feature a 5.8 inch OLED display covering corner to corner. Yes, that means every single centimeter of the front will be touch display. Although this depends on the sizes and models Apple will offer, since some reports show there will be 3 total iPhones being released ranging in different sizes.

The OLED display is more efficient and isn’t as thick as the older LCD displays, such as on the iPhone 7. This means the phone will have an improved battery life, and the phone itself will be thinner.

KGI securities who often reports on up to date Apple news and products releases states Apple’s iPhone 8 will have a high pixel density of 521 PPI (Pixel Per Inch.) For comparison, the iPhone 7 has 320, and the Galaxy S8 will have a 570PPI. The iPhone 8’s resolution is said to be 2436×1125, compared to the iPhone 7’s 1334×750. The increase in resolution and quality of the display on the iPhone 8 will nearly be double the iPhone 7’s, making the phone a whole lot sexier.

Image: iClarified

 

CAMERA

There are conflicting rumors on what the iPhone 8’s rear camera will look like, but many point to a dual lens camera on a higher end iPhone 8 and a single lens camera on the standard iPhone 8 model, similar to the iPhone 7’s single lens camera and 7 Plus’ dual lens camera. The reported high end iPhone 8’s dual lens camera is set up for some crazy features. What do we mean by crazy features? Augmented reality. 3D photography and landscaping. Object recognition.

Imagine being able to look at an object through the iPhone 8’s camera, and it being able to recognize what it is and give you some analytics. Such as finding your way around town on the street with GPS, or groceries you need in the store. Augmented reality has been making leaps and bounds, with Apple jumping on board.

3D photography and landscaping are rumored for an appearance as well. Apple has been working with LG to create 3D photography through a dual lens camera. Each lens takes a separate photo with a different depth, and then combine the two images to create the appearance of a 3D image.

These features won’t apparently just work for the rear camera, but also the front facing camera. As stated above, Apple is implementing sensors to work with the front facing camera, which will enable facial recognition, as well as iris scanning. 3D selfies will become a very real thing some rumors point that developers are working on taking 3D images of users heads and placing them on in-app characters and video games. Now you can play as yourself, and your selfies can be used in first and third person games.

 

NO PHYSICAL BUTTONS

Say goodbye to physical buttons. The iPhone 8’s new design is getting rid of buttons. That means, no more home buttons, volume buttons, mute button, and sleep/power button. The lack of physical buttons will let the phone become a more pure, universal, single piece. How will your Touch ID work if there’s no home button? Simple, Apple is going to implement the Touch ID underneath the glass display of the phone, so if you need to unlock your phone, just touch anywhere on the screen. Buttons will now be replaced with functions, so turning off your phone will be as simple as double tapping the display twice, or sliding your finger across the screen. Apple has been filing for many patents in virtual technology, showing they are moving away from buttons and annoying clicks.

Mockups and Concepts

Everyone wants to know what the iPhone 8 will look like. Many artists design what they hear based on the rumors surrounding the iPhone 8 and past designs. Check out some of the new concepts below.

Image: Domantas Garvs Blog

Image: TechnoBuffalo

Image: Forbes

Image: TechnoBuffalo

Image: WCCFTech

 

Competition

The iPhone 8 isn’t the only smartphone set to be released in 2017. A lot of tech giants are coming out with smartphones that are right up there and have potentials to be an iPhone killer.

 

Samsung Galaxy S8 and Galaxy S8+

The iPhone 8, and Apple’s biggest competitor. Announced a few weeks ago and just released April 21, this bad boy will take on the iPhone’s capabilities. Samsung has been Apple’s biggest competitor for some years now. The Galaxy S7 competed with the iPhone 7, the Galaxy S6 competed with the iPhone 6, and so on and so on.

Feature for feature, no one competes more with the iPhone than the Samsung Galaxy does. With a 5.8 inch Infinity Display (or 6.2 for S8+), an incredible 12 megapixel camera, Android OS 7.0 Nougat software, rear fingerprint scanner, iris scanner, IP68 Water Resistant rating, and much more.

The Infinity Display is extremely bright, sharp, and vibrant. The display itself waterfalls itself over the edges of the phone, making it larger and endless looking, hence the name “infinity.” The camera is one of the best we have ever seen on a phone. Super quick, nextgen auto focusing, and the image quality is edge cutting. The phone itself is super sleek and deserves a worthy nomination for being so beautiful.

Many upcoming iPhone 8 features have already been implemented in the Galaxy S8 so it will be interesting to see what customers choose, and what Apple will do differently.

Image: Android Central

 

One Plus 5

One of the simplest brands of smartphone out on the market, the One Plus 5 is designed and made to take on the Samsung Galaxy S8. Tech media also isn’t sure if the phone will be called One Plus 4 or One Plus 5, but whichever, we’re surely in for a treat.

Said to be released sometime this summer in June or July, the phone is rumored to have a 5.5 inch 2K display, 6-8 Gigs of RAM, a dual lens 21 megapixel camera with virtual reality implementation, a supercharged battery, and extremely fast charging with the Dash Charge technology.

The biggest seller for the One Plus 5 is the price. Rumored to come to market at a price point of $500, which is much cheaper than almost any smartphone brand out there by a good $250.

 

Google Pixel 2

Set for release near the end of 2017, we still have some time before we can get our hands on the Google Pixel 2. Not usually the most well known of smartphones out there, the Pixel 2 is still a very solid choice for those looking to upgrade an older smartphone. The older models, the Pixel and the Pixel XL, gave users an excellent mobile experience, although were scrutinized for their design.

Rumored to come to market with a Snapdragon 835 Processor, waterproof design, bezel-less display, Gorilla Glass 5 screen protection, and a new and improved camera. Design will be key for the pixel to make a stamp on where it left off last year, with a lot of complaints.

Continue to wait on for more rumors, since it is still early before we hear much more about the Google smartphone.

 

Samsung Galaxy Note 8

The Galaxy S8’s bigger brother. Nearly similar in features; expect an Infinity Display, 4K resolution, upgrade in camera, fingerprint scanner, waterproof design, etc. Set for release sometime in Fall, this smartphone is set to accompany the Galaxy S8, in fighting for the Samsung brand.

One of the big rumors, and is surely JUST a rumor, is that the Note 8 could be foldable. Yes, you read that right. Samsung is said to be making foldable smartphones become a reality, and 2017 could be the year. We have heard of curved designed smartphones ready to hit the market, but foldable is still a challenge, even though many companies are interested in the design, even Apple.

 

HTC U Ultra – “HTC 11”

Already out for sale, the HTC U Ultra has been a disappointment among consumers. The phone has been so disappointing that HTC has already cut the cost of the phone from $750 to $600. Similar to the older HTC models, the prices have also been cut.

This is one of those phones that was forced to be released, since HTC hasn’t released a smartphone since the HTC 10. The U Ultra will follow far in the shadows from the likes of the iPhone 8 and Galaxy S8. The phone has “two displays” with a top bar display allows you to look at notifications, without interrupting the main bottom screen. It has a 5.7 inch display, 2K resolution, and a larger front facing camera than the rear camera (16MP vs 12MP).

The HTC U Ultra will surely have a tough time eating at the smartphone market. It’s safe to say shouldn’t even be on our list.

 

Unknown/Other Features

Some things are really reported in all sorts of directions. Many media outlets will report one thing and another will report something completely different. It’s safe to say with all the fake news out there, that some of these

 

MODELS?

The last iPhone announcement showed us Apple was coming out with two models: the iPhone 7, and the iPhone 7 Plus. The iPhone 8 is reported to come out with three model versions. Ranging from a 4.7 inch, 5 inch, and all the way to a 5.5-5.8 inch display size. Similar to the iPhone 7 and 7 Plus, the larger or plus version will carry a better dual lens camera. The larger version may even be viewed as a premium and has been reported to price over $1,000. Although, after Samsung came out with the S8, this is unlikely, due to Apple having to compete on price.

Apple has been busy at work on these three upcoming models, but are testing their flexibility with up to 10 different prototypes.

The product line of three different iPhones will surely give preferences to different customers. Expect the larger 5.8 inch iPhone 8 to sell the best, as it will be known as the premium, with the larger display, and a dual lens camera set to come with more features than the standard models.

Even the iPhone 7 Plus outsold the iPhone 7, during the latest stage of the iPhone. It seems consumers are warming up to the idea of larger displays (even if they can’t fit in your pocket.)

CURVED DESIGN?

A curved iPhone… What is wrong with Apple!? Wouldn’t that be super uncomfortable in your pocket?

No worries, rumors have been swirling around about a curved iPhone for about a year and a half now. But the iPhone 8 isn’t going to look like the newest Samsung 3D Curved 4K resolution TV.

In fact, rumors point to the fact the phone will actually have a slight curvature similar to the Samsung Galaxy S7 Edge, but much smoother and gentler. This will allow the phone to be even more visually sleeker and garnish a nicer feel in the palm of your hand. Similar to how the Galaxy S8’s edges curve off with its edge to edge display, a curved iPhone 8 will give it much more of an immerse and limitless feel, something that will surely look sexy.

 

The Future for Apple

Recently co-founder and Apple genius Steve Wozniak said that he believed Apple would be around until 2075 because of it’s size and cash on hand. With Apple’s experience and size, nothing in the near future will seem to slow them down. Apple has been rumored planning at acquiring a digital media company for some time now. The company that Apple has been interested in? Hint… It’s a big one. Netflix. You read that right. Apple acquiring Netflix. Apple has almost $250 billion cash on hand, which is more than enough to purchase Netflix which is valued at about $41.1 billion, although this would still be Apple’s largest acquisition by far. Acquiring the giant entertainment company would shake the industry. The chance that Apple actually follows through with this? Probably not that high. So don’t worry Netflix users, Apple won’t have its greedy little hands over Orange is the New Black, Stranger Things, and your other favorite Netflix shows.

 

With the iPhone 8 set to release sometime in the Fall, no one is exactly sure how Apple’s stock will fair. Every single iPhone release, Apple stock either takes a bound forward or a hit back. Last year, after the iPhone 7 announcement, Apple stock fell almost 3%. Hard to believe huh?

With so much rumored and expected of Apple’s ten anniversary iPhone, it would be hard to believe stock would drop this year.

 

Expect Apple’s R&D investment to keep increasing. Apple has been continuously increasing its R&D spending every year. Technology is moving at an unparalleled pace that Apple has no choice. Augmented reality, smartphones, and competition have Apple pouring cash in by the billions.


We know R&D is invested in a ton of new ideas and technology. But one of Apple’s biggest plans is Project Titan; a self-drivable electric car. Also rumored to be called the iCar. Apple hasn’t even formally released any information (as usual) about this development, but so many rumors and details have been leaked that it’s safe to say the cat is out of the bag. Release date for the “iCar” is unknown but said to be after 2020. So hold onto your horses, and start saving up for this gem.

With Apple set to release their new iPhone 8, anticipation is heating up. Media outlets are talking more and more during the wait. Apple’s marketing is completely silent, but at the same time, so effective. Not a peep out of anyone at Apple. Employees who are found talking about future products are fired (Not that they’d know anyway.) The iPhone 8 is only a few months away, but it will be Apple’s biggest unveil yet. With a whole new design, immerse display, IOS 11 software, dual lens camera, and futuristic features such as retina scanning and facial recognition, the iPhone 8 is set for record breaking sales. So expect big things from Apple. From iPhones to self-driving electric cars, Apple is innovation at its finest. And we can’t wait to see and own it all.

Image: Mobile Industry Review

 

Snap’s Spectacles arrived in Europe

Finally the long waiting for a passionate Snapchatter has an end. Last Friday morning Snapbots came to Paris, London, Barcelona and Venice.

A Snapbot is a bright yellow vending machine that lands in random places in cities one day at a time. There you can get your Snap Spectacles.

The glasses are also available online at spectacles.com

During this sommer additional Snapbots will appear in other European places.

Snap’s spectacles costs you €149.99 / £129.99 / CHF 149.99

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Recommended Literature: Successful Public Speaking and Presentation

1
„Talk Like TED“ – Carmine Gallo
The 9 Public Speaking Secrets of the World’s Top Minds

Communications coach and bestselling author of The Presentation Secrets of Steve Jobs, Carmine Gallo has broken down the top TED talks and interviewed the most popular TED presenters to uncover the nine secrets of all successful TED presentations.

 

2
„Clear and to the Point“ – Stephen M. Kosslyn
8 Psychological Principles for Compelling PowerPoint Presentations

Stephen Kosslyn is a world authority on the visual brain a clear and engaging writer. Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art.

 

3
„The Presentation Secrets of Steve Jobs“ – Carmine Gallo
How to Be Insanely Great in Front of Any Audience (Business Skills and Development)

Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard–and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.

 

4
„Thank You for Arguing“ – Jay Heinrichs
What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.

 

5
„Resonate“ . Nancy Duartes
Present Visual Stories that Transform Audiences

Presentations don’t have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.

 

6
Magic of Public Speaking – Andrii Sedniev
A Complete System to Become a World Class Speaker

The Magic of Public Speaking is a comprehensive step-by-step system for creating highly effective speeches. It is based on research from the top 1000 speakers in the modern world.

iPhone 8 delayed until 2018

apple-logo.jpg

There is this rumor about iPhone 8 and a delayed upcoming, mentioned by Deutsche Bank. Deutsche Bank analysts were not the first to talk about the issue.

Let us think about what features iPhone 8 probably will offer: OLED-display, wireless charging and augmented reality possibilities.

An other Apple rumor says, that the company works on two new iPhone models – the iPhone 8 and a remodeled iPhone 7S for the larger mass

The updated 7S and a 7S plus could be expected in late fall.

Due to technical challenges and manufacturing problems, like too little key elements (customized for the Cupertino company), the iPhone 8 release could be postponed until 2018, says Ming-Chi Kuo, a reliable Apple analyst.

Expectations are high.

Chargifi – wireless power – at Swiss Professional Media AG

Chargifi Switzerland brings intelligent, wireless power to the meeting room of Swiss Professional Media in Basel (Switzerland) and Medical Tribune in Wiesbaden (Germany).

We made the installation just some weeks ago and are very pleased to get very positiv feedback almost every single day since then.

There are more than 7 billion mobile phones and tablets worldwide. People need power, and meeting their needs provides a substantial commercial opportunity for businesses around the world.

Ready to unlock the potential of wireless charging? – Please fee free to contact Michael Rava (M +41 79 322 18 04, michael.rava@chargifi.com) for more information.

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Südwestdeutsche Medienholding Executive Meeting Sonthofen (Germany)

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At the 2017 executive meeting in Sonthofen WION GmbH had the opportunity to present it’s portfolio. WION is part of the Swiss Professional Media (Basel, Switzerland) and of the Südwestdeutsche Medienholding (SWMH – Munich, Germany). The holding unites several dozens companies in the field of publishing, radio stations, marketing companies and tech enterprises.

WION had gone through a broad transformation the past 18 months and became a key player in the field of VR/AR in Switzerland.

clip_14.pngSince two weeks WION is now part of the VR/AR Association (The VRARA) and represents the VR/AR Association Chapter Switzerland.

Michael Rava was nominated as president of the chapter. He  had the opportunity to speak in two break out sessions about VR/AR/MR to a broad audience. Anyone was invited to go for a test drive with the HTC Vive and the HoloLens.

WION being part of The VRARA was highly appreciated by the audience and the members of the board at SWMH.

IMG_6163.JPGBesides the keynote and demoing there was time for socializing and connecting with other decision makers in the holding. The upcoming weeks and months several follow-up meetings will take place.

WION as a market dominator and Michael as a key-influencer will push VR/AR technology forward in Switzerland and Germany.

Whether you are a fresh new start-up, established small business or a large corporation, we would be happy to get in touch and see what we can achieve together!

We all look forward to celebrate joint successes with you!

Audi VR Experience let you drive in a Sandbox

Enter Sandbox is a current Audi marketing campaign by agency Pol in Norway.

This VR experience brings you back to your childhood, when you built sandpits, tunnels and mountains in the sand and explored the tracks with your matchbox cars.

The Audi experience invites participants to re-build a track in a sandbox. The sand gets scanned by a depth-sensing camera. From there a virtual world will be rendered. The capacity of an infrared camera measures with short bursts of infrared light every little bump, pit and curve. At least all the data is used to create a 3D model that gives the virtual landscape.
Once the virtual track is made, the driver sits in a VR chair, wearing a Oculus Rift headset and afterwards enters the virtual world just built.

The driver gets a real-life drive in an Audi Q5, also supported by the actual sound of this type of car.

100% fun. – Well done.

WION GmbH becomes a member of the global VR/AR Association

vrara_standard.pngWION is pleased to announce that it has become the newest member of the global VR/AR Association.

Both the VR/AR Association and WION are dedicated to fostering growth in the virtual reality and augmented reality industries. As a member, WION will participate in the Association’s iniatives by which WION will be connected with VR AR organizations to accelerate the martket with smart growth.