Essentialism by Greg McKeown

Just finished reading this book once again. Still an awesome piece of work! I have to admit, that there are few books out there, which bring things straight to the point as “Essentialism” does.

If you only have one minute to read this, here you go:

  • Definition: Author Greg McKeown says the most fitting definition of essentialism is “less but better.”
  • Basic Value Proposition: “Only once you give yourself the permission to stop trying to do it all, to stop saying yes to everyone, can you make your highest contribution towards the things that really matter.”
  • One Takeaway: “If you take one thing away from this book, I hope you will remember this: whatever decision or challenge or crossroads you face in your life, simply ask yourself, ‘What is essential?’ Eliminate everything else.”

What essentialism is (and what it isn’t)

Quotes are from the author. I’ve added emphasis in bold.

  • “This book is not about going back to some simpler time. It’s not about eschewing email or disconnecting from the Web or living like a hermit. That would be backwards movement. It is about applying the principles of ‘less but better’ to how we live our lives now and in the future. That is innovation.”
  • “Essentialism is not about how to get more things done; it’s about how to get the right things done.”
  • “Essentialism is not one more thing — it’s a whole new way of doing everything.”
  • “The way of the Essentialist means living by design, not by default.”

The Way of the Essentialist isn’t about getting more done in less time. It’s about getting only the right things done.

You can get the book here.

Published by Mike

Entrepreneur, Investor, Experienced Marketeer, Brand/Retail Expert, Social Media Visionary, Strategist for Future Tech Trends, Keynote Speaker