From Magazines to Multi-Media Brands

As traditional sources of revenue are further shrinking an outsider to the magazine world might be tempted to conclude that mag makers must be a pretty gloomy bunch. In truth, many publishers seem to have regained a positive outlook, at least those who have managed to transform their businesses.

Indeed there has been an ongoing industry-wide transformation driven by digitalization: Whereas it used to be the case that the printed magazine was the epicenter of all other business, now magazines have morphed into multi-media brands, of which the printed magazine is just one (albeit important) asset.

The chart shows how the magazine business has changed in the 10-year period from 2004 to 2014 by listing the diverse sources of revenue. This chart was published by FIPP here

Published by Mike

Entrepreneur, Investor, Experienced Marketeer, Brand/Retail Expert, Social Media Visionary, Strategist for Future Tech Trends, Keynote Speaker

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s