As traditional sources of revenue are further shrinking an outsider to the magazine world might be tempted to conclude that mag makers must be a pretty gloomy bunch. In truth, many publishers seem to have regained a positive outlook, at least those who have managed to transform their businesses.

Indeed there has been an ongoing industry-wide transformation driven by digitalization: Whereas it used to be the case that the printed magazine was the epicenter of all other business, now magazines have morphed into multi-media brands, of which the printed magazine is just one (albeit important) asset.

The chart shows how the magazine business has changed in the 10-year period from 2004 to 2014 by listing the diverse sources of revenue. This chart was published by FIPP here

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