FROM THE BEGINNING, Estimote has wanted to create an operating system for the physical world. And it’s just taken another step toward that goal.
The hardware and software company makes Bluetooth-enabled stickers you can put pretty much anywhere. These stickers use beacon technology to communicate with apps on your phone. The way Estimote imagines it, analog people and objects magically become digital and interactive. Estimote co-founder Steve Cheney puts his company’s mission in the form of a question: “What if, in the physical world, you could have a search box, and find stuff inside it?”
Estimote has built that box: It announced this week that you can now track and search for objects in its platform.