Real-world stores that know you
Stores and billboards that understand what you’re doing. TV sets with content targeted at you. Smart everything.
These are just a few of the ways new technologies that have emerged or gained speed in 2014 and 2015 could dramatically change how we buy and sell things.
After years of innovation inside the world of bits, a variety of technologies are promising to extend new kinds of tracking, analysis, and immediate response to the world of atoms.