The Physical Web

The Physical Web is an approach to unleash the core superpower of the web: interaction on demand. People should be able to walk up to any smart device – a vending machine, a poster, a toy, a bus stop, a rental car – and not have to download an app first. Everything should be just a tap away.

The Physical Web is not shipping yet nor is it a Google product. This is an experimental project and we’re developing it out in the open as we do all things related to the web.

The Physical Web

Published by Mike

Entrepreneur, Investor, Experienced Marketeer, Brand/Retail Expert, Social Media Visionary, Strategist for Future Tech Trends, Keynote Speaker

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