The Physical Web is an approach to unleash the core superpower of the web: interaction on demand. People should be able to walk up to any smart device – a vending machine, a poster, a toy, a bus stop, a rental car – and not have to download an app first. Everything should be just a tap away.
The Physical Web is not shipping yet nor is it a Google product. This is an experimental project and we’re developing it out in the open as we do all things related to the web.
