Wearables to Heighten Demand for Local Search: Prepare Now!
One way that wearables might affect the buying cycle is their use in connection with mobile devices for wallet technologies. Wearables will most likely become connected to a cloud system that will allow consumers to use their mobile devices as constant shopping companions. Push notifications tied to geo-tagging in wallet apps or iBeacons stand to drive customers to both search and shop locally by reminding users of relevant offers and loyalty programs saved to mobile wallets.
We’re investigating how we can combine location-based mobile offers with interactive content on the Apple Watch.