Apple’s new enterprise business is going to be so much bigger than most people realise

Last night, IBM launched its new “IBM Studio” in London, part of the company’s global push to make its products and services more design-oriented, more focused on aesthetics, and more user-friendly.

Business Insider was invited to the launch party, hosted by IBM UK CEO David Stokes, and we got to look around the trendy new space.

One section was devoted to IBM’s new partnership with Apple. We saw a demonstration of one of the apps IBM and Apple have been jointly developing for businesses, and came away with one over-arching impression: This new business is so going to be so much bigger for Apple (and IBM) than most people realise. There is literally almost no company on Earth that couldn’t benefit from it, one way or another.