Samsung’s Continuity-style feature is called Flow

Starting with Samsung’s beacon tech, the so-called Proximity feature is described as “mobile marketing platform that connects consumers with places via cutting-edge Samsung location and context-aware technology.”

Basically, it’s iBeacon with a difference; that difference being that the beacon information isn’t pushed through specific apps but rather functions on a system level. While that means you won’t need to download the Macy’s app to get Macy’s information, it does also mean that the likelihood of your phone turning into a seamless spam machine is quite a bit higher than it would be otherwise.