SXSW will be using iBeacon™ technology this March with the official SXSW GO® mobile app. Using Bluetooth LE technology, the app incorporates beacon zones to provide attendees with a comprehensive view of other attendees in the vicinity, inspiring more meaningful connections. The beacons will also provide useful event messages based on location, show which bands are playing at a nearby venue, and more.
Published by Mike
Entrepreneur, Investor, Experienced Marketeer, Brand/Retail Expert, Social Media Visionary, Strategist for Future Tech Trends, Keynote Speaker
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