McDonald’s is going high-tech in Georgia.
Fast-food franchisees in Columbus, Ga. are using iBeacons to provide customers with coupons, alerts and even employment opportunities when they near a McDonald’s.
“Everyone is looking at their phones, millennials especially, and that’s where we’ve decided to engage,” Jack Pezold, a McDonald’s franchisee of 40 years, said in a statement.
McDonald’s partnered with on location beacon solutions company, to create an app that sends offers to nearby potential customers who opt in on their smartphones. Customers have the ability to customize what type of messages and deals they want to receive from the fast-food chain, and can opt out from receiving any messages at all.
During the app’s initial four-week launch more than 18,000 offer redemptions for the promoted items. Due to the iBeacon boost, McChicken sales reportedly increased 8 percent and McNuggets increased 7.5 percent from the previous month.