Customers Appear to be Welcoming iBeacons in Retail Stores

One worry over the use of iBeacons in retail stores was the possibility that customers might weary of being bombarded with notifications while browsing through their local department of grocery store. However, it appears that hasn’t been the case, as inMarket, the company installing iBeacons in stores around the U.S. says app and ad engagement has skyrocketed since rolling out the platform.

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