There has been a lot of talk about iBeacons since they launched with iOS 7 last fall, but much of the focus has been on how they benefit retailers and add to the in-store shopping experience. They have a much broader range of potential use, however, and part of that is consumer-focused, too.

We use them as iPhone quick launchers at home.

What does that mean exactly? Well, if you walk into your kitchen and pass an beacon attached to your oven door, your iPhone could wake and automatically launch a kitchen timer app. Opening the fridge could call up a grocery list, and sitting down in the living room to enjoy some Netflix on Apple TV could open your Remote app. In other words, the shopbeekn system could turn your iPhone into a contextually aware, automatic swiss army knife of mobile software that responds instantly to your environment.

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