IBEACON AND EVENTS: LESSONS FROM SXSW

Much has been written lately about iBeacon technology and how it will revolutionize retail. Now the attention seems to be shifting to its impact on larger public spaces and the events that take place in them.
While Apple itself has been the poster child for initial retail applications, the work MLB is doing in the event space is sure to get even more buzz as we head into Baseball’s Opening Day.

SXSW and its Mobile App Provider EventBase recently showcased some of the ways iBeacons will change event experiences going forward. A good general write up on their program can be read here on Mashable.

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